The Journey

(Benjamin) - Please write a short description of Brotherly’s customer journey in relation to the three main pillars such as embark which was previously Pick Your Poison which I’ve changed as its not appropriate. EG: Our patient journey supports men in their self-improvement efforts by creating an environment that… yada yada yada

1. Embark: Users begin by exploring their habits and identifying those they wish to change. This initial step is crucial for establishing a clear starting point and goals.

2. Together: Once the goals are set, users connect with anonymous support networks. These communities provide encouragement, share experiences, and foster accountability, creating a sense of camaraderie among participants.

3. Progress: As users engage with the app and their support networks, they track their progress and celebrate milestones. The ongoing reflection and support help reinforce positive changes and solidify healthier habits.